BEHIND THE PROJECT

INSIDE MET’S
“SAFETY IS SCIENCE” CAMPAIGN

A cinematic product film introducing the new MET Parachute MCR 2,
built around the brand’s “Safety Is Science” concept and its approach to helmet protection.

SAFETY IS SCIENCE

The new MET Parachute MCR 2 Convertible full-face helmet for enduro, trail, and e-MTB. PRODUCED BY FASTPACE.

CREATIVE APPROACH

Built around the idea that safety is engineered, the film explores the science behind protection through controlled crash tests, high-impact sequences, and detailed product imagery.

Slow motion reveals the mechanics of each impact, turning moments of force into precise, almost contemplative observations. The visual language shifts between
polished product cinematography and a raw, scientific aesthetic, with black and white, heavy grain, and extreme close-ups.

The contrast brings together the precision of laboratory testing and the intensity of action, showcasing the engineering behind MET’s new
Parachute MCR 2.

THE FILM

LET’S CREATE
CINEMATIC ACTION
TOGETHER