3 ATHLETES.
3 WEEKS.
1 CAMPAIGN.
OLYMPIC MEDALIST Žan Kranjec JOINS THE NORDICA DOBERMANN TEAM. PRODUCED BY FASTPACE.
THE BRIEF
In spring 2026, Nordica set out to introduce three new WORLD CUP ATHLETES to its Dobermann roster:
Žan Kranjec (SLO), Filip Zubčić (CRO), and Albert Popov (BUL).
The objective was to create a series of launch films that would present each athlete while maintaining a consistent visual identity across the campaign.
Over the course of three weeks, production took place in Slovenia AND ITALY, resulting in three individual films designed for digital release.
CREATIVE APPROACH
Introducing a new athlete to a brand is more than a simple announcement.
For Nordica, the challenge was to introduce three World Cup athletes while creating a campaign that felt cohesive across all releases.
Each athlete needed to retain their individuality while remaining part of a larger narrative.
To unify the series, the creative concept was built around the claim "Same Beast. New InstinctS."
Inspired by Nordica's Dobermann branding, the idea provided a common thread between all three films: the athlete remains the same competitor, but enters a new environment, new team, and new chapter.
The client's original concept considered filming each athlete in their respective home environment. Instead, the decision was made to build the campaign around a controlled studio setting.
This approach created a location-independent visual language that could be repeated throughout the campaign without sacrificing individuality.
A common visual framework connected all three films, but each athlete's chapter was interpreted through different racing-inspired elements. Stopwatches, PODIUM MOMENTS, and icy textures introduced distinct visual identities while remaining faithful to the campaign's core concept. The result was a series that felt unified yet unmistakably individual — all produced within an exceptionally compressed timeline.
BEHIND THE SCENES
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BEHIND THE SCENES /
PRODUCTION
A detailed storyboard developed during pre-production established the visual framework for all three films, allowing the concept to be replicated efficiently while adapting to each athlete's personality and chapter within the campaign.
The entire production was executed by a two-person crew consisting of a DIRECTOR/DP and a dedicated focus puller. Working with a compact team allowed for greater flexibility, faster decision-making,
and an efficient production workflow throughout the campaign.
Filming took place over three consecutive weeks, with each athlete scheduled exactly one week apart.
Each week, a new athlete was filmed while the previous film was simultaneously moving through post-production. By the day the next athlete stepped in front of the camera, the previous video had already been delivered and released.
Maintaining this pace required a streamlined workflow from set to final export.
All three films were delivered within days of filming, allowing Nordica to roll out the campaign on a continuous weekly schedule.